Site strategy + UX+UI content design 

Strategy, big and small

I have 10+ years under my belt creating and implementing long-lasting content strategy systems, site flows, and approachable copy for companies in the healthcare space, financial tech, big e-commerce, and more. In the last few years, I’ve also applied those large-scale learnings to help small businesses like flight schools, boutique antique companies, inns, and more establish clear, unique sites that convert.

Details about all projects available on request.

From concept, to wire frames, to the real world

Mine+Farm Inn

  • Role: Creative director, content strategist, copywriter

  • Key goals: Visual refresh, UI/UX/copy cleanup, easy conversion + compelling storylines

  • More about this project here

Behnaia

  • Role: Content strategist, copywriter, site design consultant

  • Key goals: Clear UX from home to key e-commerce area

  • More on creating a style guide for this brand here.

Haven Headache and Migraine Center

  • Role: Content strategist, copywriter, site design consultant

  • Key goals: Approachable+clear copy, easy UX navigation between service promise and care information, sign up

    “Melody helped us quickly figure out our site flow strategy, brand voice, and greatly improved our initial launch website within two weeks of engaging. She really leaned in and learned about the difficult, complex medical condition our members deal with to be able to effectively figure out our strategy.” - Izac Ross, CEO Haven Headache